The Total Atlantic Avenue Immersion


This Saturday, May 21, Brooklyn Brewery and BB are giving you over 20 reasons to shop, drink and eat along one of Brooklyn’s biggest blocks during The Total Atlantic Avenue Immersion. From noon to 6pm, you can get up to 20% off at great shops and complimentary half pints of Brooklyn Brewery beer at Last Exit, Roebling Inn, The Brazen Head and Waterfront Ale House. If you came to our day-long crawl on Franklin Street in Greenpoint last year, you know how fun an immersion can be. For beer lovers it’s a way to try a few styles of beer for free (in this case Brooklyn Brewery’s Weiss, IPA, Pennant and Lager) and for the super committed it’s a way to drink AND explore the excellent boutiques, design stores, bars and restaurants on this major Brooklyn thoroughfare. (Be sure to join us on the remaining immersions this summer: Smith Street June 18, 4th Ave. July 16, and Vanderbilt Ave. August 20.)

To get in on the discounted action, you’ll need a free immersion card, which we’re handing out starting at 11 am at nunu chocolates and at noon at The Brazen Head on Saturday. Given that the crawl is a mile long, we’ve got a few suggested plans of attack.

photo by AllWaysNY via Flickr

If you want to check out all the great sales at places like Steven Alan, Callalilai, Urban Outfitters, and Jonathan Adler, you’ll want the head start, so begin at nunu, take a break at Hank’s (where you’ll get $1 off Brooklyn Lagers and free pool), and grab a beer brunch at the brand-new Two 8 Two Bar and Burger, where every table will get a free bottle of Brooklyn Brewery’s Local 1. Then hit up all the shops listed below. Even if the deal is small, it’s a good excuse to browse. (A dollar off a pound of Sahadi’s pistachios may not mean much to you, but once you check out this gourmet mainstay you’ll find they have more than a few varieties to try!) If you’re on twitter, be sure to post pics or share your purchases using the hashtag #immersion—we’ll be picking random winners for prizes from Brooklyn Brewery, Goose Barnacle, Callalilai, Greenhouse,Upper 90 and more. Follow @brooklynbased and @BrooklynBrewery for updates and the winners.

And for all you drinkers down for a bar crawl, pick up your cards at noon at The Brazen Head, grab some Brooklyn Weiss, then work your way to the end of Atlantic for more brews. You can refuel at Rothschild’s, new gourmet pizzeria Sosta and ChipShop, which are all offering specials on Saturday.

The card to get on Saturday

There will be 500 immersion cards in circulation, so if you can’t make it to nunu or Brazen Head on time, appoint some responsible, early riser friend to pick up a card for you. And plenty of businesses will offer you discounts without the card, so it’s still worth showing up late. RSVP for the Atlantic Immersion (or email us if you’re not on Facebook), and we’ll send you the latest updates on last-minute participants and details.

Participants and Deals:
Along with complimentary half pints at Last Exit, Roebling Inn, The Brazen Head and Waterfront Ale House, the following shops, restaurants, and bars are discounting during the immersion for card holders. Each stop is Google mapped here, and each participant will have a poster in their window.

theBANQUET: 20% off purchases
Betty Bakery: $1 off red velvet cupcakes
Callalilai: 20% off spring collection, plus DJ Nicole Leone spinning in store throughout the day
ChipShop: 20% off the tab
Floyd: $1 off Brooklyn Lager and Summer Ale
Goose Barnacle: 15% off purchases
Greenhouse: 10% off purchases
Hank’s Saloon: $1 off Brooklyn Lagers, and free pool noon to 6
Jonathan Adler: 15% off purchases (excludes some items)
Kaight: 20% off purchases
Legacy: 10% off everything, including an incredible sale rack and Saltwater sandals (with purchase of two or more pairs)
nunu chocolates: $1 off frozen hot chocolates
Rothschild’s: 20% off po’boys
Sosta: $9 Atlantic Ave. pie (loaded with spring veggies)
Steven Alan: 20% off at the men’s store and new women’s store next door
Sahadi’s: $1 off pistachios per pound (7 varieties!)
Sterling Place: 10% off gifts
Two 8 Two Bar and Burger: Beer Brunch! FREE bottle of Brooklyn Brewery Local 1 for every table
Upper 90: 10% off items not already on sale.
Urban Outfitters: 10% off purchases

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