Partner Post
02/08/17 12:00pm
The Singing CPA is proof that tax time does not have to be unpleasant. Photo courtesy Steven Zelin.

The Singing CPA is proof that tax time does not have to be unpleasant. Photo courtesy Steven Zelin.

Unlike many of the president’s about-face policy changes and cabinet picks, his proposed tax overhauls will take much longer to push through. Changes to the tax code that Trump advocates, like making it onerous or impossible to deduct your charitable contributions (to, say, Planned Parenthood and the ACLU Foundation), are not likely to happen until after 2017, if at all.

This is the prognosis from our trusted accountant, Steven Zelin, who has prepared our business and one of our personal returns for nearly 10 years. In that time we’ve seen his firm expand as he’s added a mix of salaried employees, freelancers, and small business owners to his base of happy clients. (If you are in this last category, you might consider holding off on a big purchase of equipment or signing a lease for your business, as Trump’s proposal to make the depreciation expense even more of a deduction will likely take effect as early as this fall or 2018—another tip from Steven.)

But we digress. The point is, if you would like to work with an accountant who is aware of the changes in place and the changes to come, and always looks out for your best interests, work with Steven and his competent staff.

Not only does he have experience working at major banks and accounting firms, Steven has some serious media cred, having appeared on ABC’s Nightline, in The Wall Street Journal, The New York Times and National Public Radio. (He’s also known as the Singing CPA, and his musical holiday greeting, “It’s the most deductible time of the year,” never gets old.)

Check out his services online, and schedule a meeting. Or hear him speak (and sing) in person at two upcoming free events: Tuesday, Feb. 21 at 6:30pm at Urban Glass, where he’s speaking as part of their professional development project, and on Wednesday, March 1 at 7pm at Freelancers Union.

01/11/17 12:33pm

Drink unlimited beer while you get down to live music, and grab tastings on sale from the borough's top chefs at the Best of Brooklyn Festival on January 28th.

Start the new year off right — use our 15% discount for unlimited craft brews and celebrate the best food, drink, and entertainment your borough has to offer at the Best of Brooklyn Food and Beer Festival on January 28th.

What’s to drink, eat and do? There’ll be 30+ Brooklyn makers serving up your favorites, including suds from Brooklyn Brewery, BBQ from Dinosaur Bar-B-Q, and sweets from Doughnut Plant… to name a few. Plus, enjoy special exhibits from MOFAD, entertainment by Brooklyn Zoo, and music curated by the incredible C’mon Everybody.

Pick from one of two sessions or hit the after party, using our special discount. Tickets normally start at just $29 per session for unlimited beer tastings, but readers who enter the code BROOKLYNBASED on the ticket selection page will save 20% on admission. (Offer expires Wednesday, January 18th at 11:59pm.)


Best of Brooklyn Food and Beer Festival
Industry City
220 26th St, Brooklyn, NY 11232
Saturday January 28th
Noon – 8PM

12/19/16 12:00pm


To celebrate being named the #1 Overall Network NYC and the Tri-State Area by Rootmetrics, Verizon is inviting New Yorkers and their neighbors across the Hudson to partake in FREE wafels, hot chocolate and savory treats at food trucks throughout the boroughs and in Jersey City this Wednesday, 12/21.

The details and locations are below. When you do nab one of their complimentary treats, be sure to share a photo with the tag, #ItsOnVerizon.

Locations and times:

Wafels and Dinges from 11:00 AM – 2:00 PM (first 450 customers)
Manhattan: Herald Square, 35th Street and 6th
Brooklyn: 7th Avenue and Carroll Street, Park Slope
Queens: 44th Drive between 23rd Street and Hunter Street, Long Island City

Crepe Crew from 11:00 AM – 2:00 PM (first 300 customers)
Bronx: Fordham Road and Grand Concourse intersection

Valducci’s from 11:00 AM – 2:00 PM (first 300 customers)
Staten Island: Arthur Kill Rd & Industrial Loop E

Pizza Vita from 12:00 PM – 2:00 PM (first 200 customers)
Jersey City: Harborside Financial Center 1 (34 Exchange Place)

12/07/16 9:01am


Take the stress out of this busy time with They bring everything you need to your door from roasts to wreaths. And you won’t pay more for the convenience.

Two of us at Brooklyn Based tried it—one order was delivered to Brooklyn, one just outside NYC. Compared to the prices we’re used to paying to get quality meats and produce delivered to our door, it’s shocking how inexpensive Peapod is.

For pre-cut veggies like butternut squash or zucchini noodles you’ll get twice the amount for nearly the same price you usually pay, be able to buy organic milk by the gallon (not an easy find even online) and save on household items, too.

To stretch your dollar even further, get $25 off your first order and pay nothing for delivery for the first 60 days with the code BKBASED.*

They also offer endless recipes to help inspire your meal planning at, like the one below.

Ready to see how far your dollar will go? Try with code BKBASED.


You have a lot of holiday parties ahead of you. Make something warm and decadent like baked crab dip using this recipe at

*Discount only valid for local Pick-up or Delivery of Peapod groceries. The $25 off your first order will automatically be deducted online when you correctly enter your valid promotional code (BKBASED) at checkout. Free Delivery on your first order will be added as a credit at checkout. Minimum Order for the $25 off promotion is $75. Offer valid for new customers only. Use promo code 60DAYSFREE on your second order to receive 60 days of free delivery. Minimum Order amount for free delivery is $60. Not valid with any other offer. Expires on 12/31/2016.


The true gems in your life deserve something stunning, and Lady J +1 is filled with bold, beautiful gifts. The trendiest indie fashion and accessories boutique in Prospect Heights/Crown Heights is also home to the design studio of Lady J Jewelry Designs. Inside the intimate storefront on Classon Ave. you’ll find a huge selection of award-winning jewelry that is known for its use of striking gemstones like Rutilated Quartz and Super Seven Stone, all designed to look as good as they make you feel.

You can also shop other indie designers and artisans including:

Apparel by Mary Meyer, Eve Gravel, Emilime, Family Affairs and Samantha Pleet
Handbags & clutches from Saint Catello
Ceramics by Jonathan Castro and SKT, palo santo
Candles from Morphologically and LoveNature, and much, much more!

Lady J +1 is located in Prospect Heights/Crown Heights right near Berg’N, and everything in store is shoppable online at (This season, you can even select in-store pickup and they will have it gift-packed and ready to go for you!)

Get all your gifts and stuff your stockings, too, at Lady +1, open every day 12pm-7pm, except Mondays. Just don’t wait too long to pick out the perfect gift because they procure limited quantities for the holidays, and it all goes fast.

A few things you’ll find in store and online:


This style of Lady J’s signature Super Seven necklaces is already sold out, but there are more available online. The Super Seven stone is so-named because it contains seven different minerals, including amethyst and smokey quartz, and is known to exhibit the phenomenon of St. Elmo’s Fire, an etheric auric light reminiscent of the “holy light” around church towers and treetops visible due to atmospheric electricity. It produces electromagnetic waves, providing a self-luminous quality, and assists one in “seeing” auras. Plus, it’s gorgeous.


Rutilated Quartz is one of the few gemstones desirable because of its inclusions. This gives it a special allure and desirability as a unique gemstone. This one-of-a kind piece features a fine-silver bevel setting and hangs on a 20” silver chain with a lobster-claw style clasp. Fierce and beautiful at the same time.


Inspired by the constellations, this Snake’s Tail top by Eve Gravel is full of geometric connectivity. The button-down top features a loose fit, side front pocket and rolled sleeves. Can be tucked or worn loose, depending on the stars.

11/11/16 6:20am


“Always amazing” – Ira Glass, This American Life
“A sensation” – New York Times
“Beautiful” – Los Angeles Times
“Go!” – Jad Abumrad, Radiolab

Our friends at Pop-Up Magazine are bringing their “live magazine,” which combines storytelling with photos, film, illustration, and an original soundtrack, to Brooklyn’s beautiful Kings Theatre on Thursday, November 17.

The night unfolds like a classic general-interest magazine, and ends with the cast and the audience mingling at the lobby bar. Nothing is recorded. You have to be there to see it, and we have a special discount for you on tickets.

Use the code POP10 to get $10 off any ticket, on sale here.

The fascinating cast onstage at the Kings Theatre includes Ira Glass, host of This American Life; Joshuah Bearman, who has an incredible yarn that ought to be a movie (he wrote the story that became Argo, he’s working on an Amazon TV pilot, and the Coen Brothers are adapting his most recent work); Jessica Hopper, Editorial Director for Music at MTV News; New York Times bestselling author Mychal Denzel Smith (Invisible Man, Got the Whole World Watching); This American Life producer Stephanie Foo; Peabody and Edward R. Murrow award-winning producer and Gravy host Tina Antolini, and more. Learn more about the cast It’s going to be a really fun night!

Get your tickets and use the code POP10 for $10 off!

10/26/16 10:41am


Getting around Brooklyn just got way cheaper—all uberPOOL rides within the borough are less than $8 through the rest of the year.

That means you can go from Bushwick to Park Slope, Williamsburg to Red Hook, or Crown Heights to Greenpoint for less than $8—all day, every day, just in time for this weekend’s Halloween festivities. (Yes, there’s fine print but it’s super simple: the trip needs to start and end in Brooklyn and be no more than 8 miles. And if you’ve got a friend in tow, you add $1. That’s it.)

If you’ve never tried uberPOOL, even better—you get a FREE first ride. Just download or open the Uber app, go to the Promotions tab, and apply the promo code BBPOOL. Your first uberPOOL ride will be free.*

Sharing, as they say in an uberPOOL, is saving.

Here’s how it works:

  1. Open your app and select uberPOOL
  2. Enter your destination—you’ll see your low upfront fare in the app
  3. Request! You’ll be matched with others headed your way.

Learn more about uberPOOL in NYC here.

*Valid on uberPOOL only, up to $20. Valid only in NYC. Expires 12/31/16.

07/15/16 7:14am

The world’s first-ever Häagen-Dazs shop, at 120 Montague St. in Brooklyn Heights.

It’s National Ice Cream Day on Sunday, and July as a whole is National Ice Cream Month, which means that if you have not been using this time wisely, and indulging in delicious ice cream treats throughout the month—Saturday is a perfect opportunity.

The Montague St. Häagen-Dazs store is holding its grand reopening, starting with a ribbon cutting at 10:45am tomorrow, July 16, with Borough President Eric L. Adams, and followed by four hours of giveaways and prizes from 11am to 3pm. Everyone who stops by will get a free scoop of ice cream, a $1 off coupon for a return visit, and a chance to win gift cards for more free scoops—including an ice cream for a year card* that will keep one lucky winner in the mint chocolate chip long after summer leaves.

If you’re wondering why the Brooklyn Heights store, out of all of the Häagen-Dazs shops around the country, is so special, it’s because it was the world’s first-ever Häagen-Dazs shop to open in 1976. New franchisee Michael Shuster just oversaw a renovation of the space and is ready to show off the new ice cream cafe. Come celebrate the return of the original ice cream shop this Saturday and enjoy your free scoop!

*No purchase necessary, $480 value. See shop for rules

Sponsored by The Häagen-Dazs Shoppe Company

07/13/16 8:12am
The Brooklyn Heights Häagen-Dazs shop was the nation's first and is celebrating a grand reopening on Saturday with free cones. Photo: Häagen-Dazs

The Brooklyn Heights Häagen-Dazs shop was the nation’s first and is celebrating a grand reopening on Saturday with free cones. Photo: Häagen-Dazs

Here’s a story you probably haven’t heard about an ice cream you’ve enjoyed since you were a kid: In 1960, Reuben Mattus combined the finest ingredients to create rich, velvety Häagen-Dazs ice cream in the Bronx. Sixteen years later, Mattus’ daughter, Doris, opened the very first Häagen-Dazs shop at 120 Montague Street in Brooklyn Heights.

And this Saturday, July 16, the brand is holding a grand reopening, by new franchisee Michael Shuster, and celebrating New York City’s original ice cream shop with giveaways and prizes.

The Brooklyn Heights shop has gone through a complete renovation and features the Häagen-Dazs brand’s new, modern footprint, which incorporates old-world tradition with modern touchpoints that create the ice cream café experience of the future. “This shop is akin to Brooklyn. Brooklyn is full of old-world heritage and has seen its own transformation into modern and very desirable New York neighborhoods,” said Schuster. “Our team is proud to be part of the Häagen-Dazs family and the Brooklyn community.”

On Saturday, July 16, Brooklyn Borough President Eric L. Adams will lead a ribbon cutting ceremony at 10:45am to help open the shop. Then, between 11am and 3pm everyone who visits the shop to help celebrate the grand reopening will receive one free ice cream scoop and a $1 off coupon for a future visit to the shop. A few lucky patrons will also be given $10, $15 and $25 gift cards, and one lucky winner will receive an ice cream for a year gift card.*

Häagen-Dazs mascot Coneman will also be on hand so make sure to get a selfie and enjoy that free scoop.

For more information, visit, join the company’s fan page at, and follow the brand on Twitter @haagendazs_us and Instagram @haagendazs_us.

*No purchase necessary, $480 value. See shop for rules

Sponsored by The Häagen-Dazs Shoppe Company

06/13/16 9:23am

Triby lets you catch up on the news, stay connected with loved ones and listen to music, no iPhones or landlines needed.

June 19 is six days away. If you are racking your head for the perfect gift for your favorite dad, Triby is a cool tech toy that will make his Father’s Day and improve everyone else’s home life, too.

This smart, portable Bluetooth speaker sticks to your fridge and features voice control with the Alexa Voice Service, so you can ask Alexa to hear the news, listen to music, set a timer, get the weather, control your smart home, and more, using your voice alone. (Just think—no more searching for your phone to turn Spotify on or the music down!)

And if you’ve got small kids afoot, Triby is the perfect device for Dad to stay in touch with the little ones even when he’s not at home, through free calls and messages sent from the companion app. Even if your children are years away from learning to read, they will appreciate the smiley faces you can send and the yellow flag that pops up when you send a message home, and you will love the fact that they can call you with the press of a button, no iPhones or land lines needed.

Triby’s design is as adorable as it is practical, with buttons for shortcuts to your favorite music and an always-on screen to display memos, information about what you are listening to, and your doodles of course.

Plus—when you enter the code BROOKLYN BASED in the discount field during check out, you’ll save 20% when you purchase one by June 19. So go on—give a Father’s Day gift that the whole family will love.