“Should I be planning a funeral for my sense of humor?” I wondered during the second presidential debate, as Donald Trump loomed behind Hillary Clinton and then threatened to have her jailed. I should have been laughing at my friend’s Jaws jokes, but instead I climbed underneath the bar, hugging my wine and wishing for Xanax. Before I started sitting shiva for my laughter, however, I remembered that amid the steady stream of alt-right memes and clips of Trump telling Billy Bush exactly where he likes to grab women, the internet also provides escapes from the political melee swirling around us. Reductress is one of the best ports in the storm.
Billing itself as “the first and only satirical women’s website,” Reductress, which launched in 2013, applies its simultaneously absurdist and biting humor to the conflicting streams of advice thrown at women on a regular basis. It’s that balance that makes the site worth returning to. Plenty of writers are as precise and cutting, and others just as wacky and absurd, but it’s the blend that makes Reductress stand out. Their targets include not only the mainstream women’s magazines (parodies of which are low-hanging fruit at this point), but the personal essay industrial complex, make-up blogs, and corporate attempts to cash in on feminism. The articles have an Onion-like sensibility (“Danielle Doesn’t Usually Post on Facebook, But This Is Important“), but with a keen ability to mock the tone and format of so much of women’s media (“I’m Not a Basic Bitch. I’m a Boring Woman.“). Other must-reads include make-up tips from clowns (“foundation, foundation, foundation”), and my current favorite: “100 Acts of Self Care That Still Won’t Be Enough to Get You Through The Election.”
After three years of eliciting laughs, groans, and knowing sighs from their readers, founders Beth Newell and Sarah Pappalardo are gifting readers with Reductress’s first book, How To Win at Feminism: A Guide to Having it All (And Then Some), out next week on Oct. 25, with a launch party at powerHouse Arena in DUMBO that evening. Editors Beth Newell and Sarah Pappalardo told me that they’d been interested in writing a book from the beginning, but feminism’s ever-increasing mainstream acceptance (or co-option) was the inspiration for chapters like “How to do more with 33 cents less” and “The nine circles of hell for women who don’t help other women.”
I chatted with founders Beth Newell and Sarah Pappalardo over email about the book, the site, and staying both funny and sane even when current events are making it harder than ever. (more…)