“Sometimes you mess up the pancake and you have to make a new pancake.”
Sandra Allen, deputy features editor at BuzzFeed, cracked this joke at Indie Media Camp in relation to stories that don’t become the “hits” you expect them to be, but she may as well have been speaking about the entire business of independent media. On Thursday, we heard from 25 great speakers–editors, writers, CEOs, marketing managers, social media pros–all of whom taught us a great deal about what it means to make something stick online, whether it’s a great headline that will inspire you to click through, the kind of photo that will get repinned thousands of times, or your own site, into which you’ve poured your heart, time and hard-earned money.
We want to thank everyone who came and our IMC sponsors: car2go, Squarespace, MailChimp, Eventbrite, Greystone Cellars from Terlato Wines, Brooklyn Brewery, Gimme! Coffee and The Joe Tea & Chips Company. Without them we couldn’t have offered a reasonable ticket price. So many conferences cost hundreds, plural, of dollars to attend, making them prohibitively expensive to bootstrapped start-ups and indie media folk like ourselves. Many thanks also to 501 Union, Purslane Catering and Be Better Studios for making everything look and taste so good.
We’re also very grateful to the speakers who ducked out of work early or spent the entire day with us, took the time to prepare talks that inspired and informed us, and were candid about their experiences. Since we didn’t film the entire day, we’re going to share some highlights from IMC the old-school way. (more…)