We’ve produced a number of events over the years at Brooklyn Based, but yesterday’s Indie Media Camp was by far the most satisfying. The daylong conference was filled with our kind of people—media makers, indie publishers, and those still in the planning stages of their own blogs. We curated the panels to gain insights into the things we do on a daily basis, often in a vacuum (or just holed up in our apartments). How do you sell ads? How do you get good photos? What kinds of stories go viral? What are your social media secrets? If you’re not in the business of blogging, branding, or online journalism, it would have been a snooze, but for us it was fascinating. Oh, and the food and drinks rocked. Whole Foods Market put out an amazing spread of cured meats and local cheeses, a killer kale Caesar with chicken, salmon or seitan, honey-miso baby sweet potatoes and so much more good grub (including the best gluten-free desserts we’ve ever had). Naturally Delicious and Gimme! Coffee provided breakfast treats and during our cocktail hour, the Brooklyn Brewery brews and stiff drinks from Owney’s Rum, Greenhook Ginsmiths, and Atsby Vermouth were flowing. Hosting it at 501 Union, a spectacular venue, also made the event extra lovely.
Of course, there were definitely some kinks, and we already know how we’d produce next year’s IMC differently. (If you’ve got ideas, we’d love to hear them.) We also didn’t get answers to every aspect of the industry that we wanted, so we’re going to solve that by starting a series of monthly Indie Media events (stay tuned!). We did glean some pretty great takeaways, though. Below are a few of the things we learned. (more…)