When you walk into Freehold, a coffeeshop, bar and all-around venue that opened on Williamsburg’s south side last month, the first thing you see on the menu board, below the wifi password, is an unattributed quote: “If you always do what you love, at least one person is pleased.” (A Google search identifies Katharine Hepburn as its speaker.)
It neatly sums up the vibe of the place–this is where you come to work on your passion project, and if you’re one of the lucky, entrepreneurial few whose passion project is also their career, then you’re Freehold’s target demographic.
The day-to-night hang spot on S. 3rd and Wythe is a hybrid between a members-only club like SoHo House and the lobby of a boutique hotel, like the Ace, but it lacks the exclusivity (or membership fee) of the former and the tourists of the latter. It’s egalitarian and welcoming, if very cool feeling. A sense of belonging comes not from an actual membership, but from the comfort of being able to spend an extended stretch of time working there without worrying whether you’ve ordered enough lattes and croissants, which is what I did for a few days to see if this was the freelance workspace of my dreams.
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