09/24/14 5:00pm

Red Hook Winery

Holly Howard is our go-to business consultant. She’s helped countless small businesses in Brooklyn and beyond (including us here at Brooklyn Based) with her expertise and know-how. This summer, in an unprecedented program, 10 small businesses in Red Hook, Brooklyn have come together to work as a community to grow their businesses through Holly’s From Artisan to Entrepreneur® Business Growth Program.  This program was made possible through the generous support from ReStore Red HookNew York Business Development Corporation, and Southwest Brooklyn Industrial Development Corporation. Over the next 10 weeks, Holly will dedicate her weekly advice column to a specific business in Red Hook that is participating in her in hopes that their journeys will bring enlightenment and inspiration to your business as well. This week she fields a question from Red Hook Winery. 

Hi Holly,

This hasn’t happened recently, but it has happened in the past, and I think it is a growing problem/concern with businesses…the dreaded Yelp review!

As a small business owner, the reviews often feel out of balance or focused on things that can’t always be controlled.  I hear lately how small businesses struggle with this topic.  It seems like consumers tend to write reviews when things are negative, and often they focus on bizarre parts of the experience. There are frequent tangents that may be off base or even just one side of the story.  

Any ideas on how to better address how to deal with Yelp reviews? (more…)

07/25/14 10:08am
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The owners of Red Hook Winery face a dilemma–accommodate customers who arrive at the winery after closing, or kindly ask that they return when they’re open. Photo: Red Hook Winery

Holly Howard is our go-to business consultant. She’s helped countless small businesses in Brooklyn and beyond (including us here at Brooklyn Based) with her expertise and know-how. This summer, in an unprecedented program, 10 small businesses in Red Hook, Brooklyn have come together to work as a community to grow their businesses through Holly’s From Artisan to Entrepreneur® Business Growth Program.  This program was made possible through the generous support from ReStore Red HookNew York Business Development Corporation, and Southwest Brooklyn Industrial Development Corporation.  Over the next 10 weeks, Holly will dedicate her weekly advice column to a specific business in Red Hook that is participating in her in hopes that their journeys will bring enlightenment and inspiration to your business as well. This week, she fields a question from the owners of Red Hook Winery.

Hi Holly!

With Red Hook in general and the winery specifically “off the beaten path,” we face many exploring customers in the area.  While we are closing up shop, we often have customers who show up and approach us about coming inside because they’ve made such a long trek to get here and didn’t realize we were closed.

We feel awful turning them away, as we appreciate both the interest and the trek they’ve made to get here, but we also struggle with reopening the store after we have closed.

What’s the best thing to say/do to have customers leave happy and not frustrated?

Thanks!

Sandra and Mark
Red Hook Winery (more…)

12/04/13 9:15am
Sat December 7, 2013

Discover the HookThe last holiday season was not a pretty one for Red Hook businesses. But if there’s a community that can bounce back, it’s this tight-knit group of resourceful owners who know how to throw a good neighborhood event. They’ve deemed this Saturday, Dec. 7 “Discover the Hook” day, and are gathering all of their talented, resident makers into a holiday pop-up market at Atelier Roquette (63 Commerce Street) from noon to 8pm. In one place you’ll find succulent terrariums from Kerry Quade Design, handmade wreaths from Saipua, children’s toy kits from Maker’s Toolbox, treats from Home/Made like citrus ricotta and salty burnt caramel, and loads of other original goods like jewelry, gift-worthy wine from Red Hook Winery, plus a collection of vintage and found objects. And if you’re toying with opening up a shop in Red Hook yourself, you can meet other small business owners, get questions answered, and tour available spaces with Realty Collective (351 Van Brunt St.) at 1 and 3pm. The fact that shops are decorating their windows for the holidays in hopes of winning the “Best Red Hooker Window Contest” should give you an idea of the good people you’d be joining.