On January 28, the hashtag #DeleteUber started trending with a vengeance. Following the announcement of the Trump administration’s executive order declaring a travel ban on citizens of seven Muslim-majority countries, NYC taxi drivers went on strike, declaring a one-hour work stoppage at JFK in protest of the ban. At the same time, Uber announced that it would suspend surge pricing at the airport, which many saw not as a consumer service, but as an attempt to profit from the strike, and from the ban. For many already uneasy users it was the last straw for a company whose CEO was then still on Trump’s Business Council.
That same weekend Lyft, Uber’s rival in the ride-sharing game, announced that they would make a $1 million donation to the ACLU, and got a boatload of new customers out of the controversy. However, Lyft still counts Carl Icahn and Peter Thiel, two of Trump’s biggest richest supporters, as members of their board. Both companies have grappled with reputations for treating drivers poorly and for bro-centric work cultures.
Socially-conscious riders eager for an alternative have started turning to Moovn, a new ride-sharing app that prides itself on a no-surge-pricing policy for customers, as well as better wages and stronger protections for drivers. It’s also a tech business with a black founder, which is important to note as the disruption game is notoriously white.
“We put the driver first,” said Godwin Gabriel, founder and CEO, in a phone interview. “As long as we do, he or she will go the extra mile for the customer…the driver is our biggest stakeholder.” He sees other platforms as “pushing the driver to the curb.”
Gabriel went to say, “Drivers are getting paid well on our platform. We only take a 10-15 commission…we are looking at going even lower. At any time, the driver maintains 85-90% of the fare, not including tip. You hear all of these issues about drivers being disenfranchised, marginalized. They don’t earn enough on other platforms.” For lack of a better word, Gabriel explained, many drivers told him it was like “modern day slavery.” (more…)
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