12/13/13 1:30pm
There's so much more to SoundClound than scratch demos from unknown artists. Photo: SoundCloud

There’s so much more to SoundClound than scratch demos from unknown artists. Photo: SoundCloud

SoundCloud sees north of 250 million unique visitors a month. That’s a lot… I think. (After a million, numbers start to lose their meaning for me.) Only a little more than 14 million of those unique visitors come from the U.S. OK, that’s a big number, too, but it should be higher. When I conducted an informal poll consisting of five people–some my closest friends and others smartphone-holding strangers on the street–none used SoundCloud. Here are four reasons you should rectify that right now.

I like music, but I don’t like paying for it.
Sure, Pandora, iTunes Radio, Spotify Radio and Rdio are great, free options for listening to tunes, but SoundCloud allows you to curate your own playlists–a feature you have to pay for from other services. The problem is SoundCloud’s song selection isn’t as deep as the paid version these other services provide, but that’s actually a good thing. At its heart, SoundCloud is a promotional tool, where new artists, weirdoes and more can share their creations with people of the internet.

In your heart, you miss curating your music collection.
In SoundCloud’s case, free doesn’t mean free of hard work. A solid SoundCloud account requires a bunch of clicks, hours wasted reading music reviews and even more time going down various rabbit holes. SoundCloud’s unique music-listening experience requires more than selecting an artist and building a station around them or loading up a shared playlist, but you like music and liking music isn’t passive. (more…)