10/27/14 1:30pm
Bar Prima on the Upper East Side, a recently completed renovation by Greenpoint-based design firm, STUDIOSC. Photo: STUDIOSC

Bar Prima on the Upper East Side, a recently completed renovation by Greenpoint-based design firm, STUDIOSC. Photo: STUDIOSC

Before the Greenpoint-based architecture firm STUDIOSC relocated to its own office recently, the team was based at The Yard, the co-working space that Brooklyn Based uses as its home base. The design firm, which includes architect Stephen Conte, interior designer Carolina Escobar and architect Irene Blazquez, have what Conte calls a shared belief in the “contextual philosophy of design,” preferring to work with existing materials as much as possible. Here he describes his favorite buildings in Brooklyn, and the delicate balance of building new residences in rapidly changing neighborhoods. (more…)

04/01/14 12:05pm


Creative entrepreneurs and start ups rely upon freelancers to produce everything from their merchandise to branding, but if no one signs a contract, it’s hard to say who owns the work. Learn the elements of a solid work-for-hire agreement April 16 at The Yard, where the Roizin and Volkova Law Group will lay out all the basics to protecting the copyright of work created by someone on your behalf. Tickets are $5, or free for members, one of the many perks of joining this creative co-working space on the Greenpoint/Williamsburg border. For a peek inside, and who you’d be sharing your office with, check out their video.

02/04/14 7:21am
Happy hour at The Yard. Photo: The Yard

Happy hour at The Yard. Photo: The Yard

The Yard is a co-working space where we meet nearly every week, because it’s convenient and smartly laid out, with quiet conference rooms, sofas and an open space to work, plus private offices–all in a creative, art-filled space. On Tuesday night, members and non-members alike are invited for one of their frequent happy hours, a casual, late afternoon drink session, where, aided by free beers from Brooklyn Brewery, you can meet entrepreneurs and creative thinkers like yourself, make connections, and check out The Yard in action–it’s a fun place to work. Just RSVP first (free for members, $7 for guests).

12/04/13 8:08am
Wed December 4, 2013

The Yard is a co-working space where Team BB often meets, and each time we do, there’s a good chance that we’ll catch wind of some new business or startup, just by hanging around. (I recently overheard some women talking about their awesome new app, Makr–check it out.) Tonight, members and guests are invited for free beers and a “speed networking” session, where you can meet entrepreneurs and creative thinkers like yourself, make some connections, and likely learn about cool projects in the works. Just RSVP first, and check out The Yard’s other events this month–if you’re considering joining, it’s a great way to see the space in action.

10/16/13 10:45am

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Holly Howard is our Small Biz Advice columnist and runs a small business consulting company called Ask Holly How that works with all kinds of businesses from restaurants to retail to art studios. Starting Oct. 30, Holly is applying her knowledge and experience in the restaurant industry to a special, four-part course, “How to Open a Restaurant,” that she’ll be teaching at The Yard with guest lecturers from local restaurants like Carolyn Bane, chef and co-owner of Pies ‘n’ Thighs, and Andy Rosenberg, Director of Marketing at The Meatball Shop. Sign up for one or all four sessions, and you’ll get advice on business planning, operations, sourcing a menu, marketing and more. Tickets are $70 per session or $208 for the entire program when you use the 20% discount code, bkbased.

08/15/13 2:15pm

DMP June 2013We’ve been working at The Yard on the Williamsburg-Greenpoint border this summer and have found that that having an office in a co-working space makes us more organized and more professional. We also love being able to have face-to-face meetings daily, and, well, the amazing air conditioning. We wanted to get to know some of our co-workers in the space, so we started this series Who Works at The Yard? This week we’re talking to David Michael Perez of Kindling Quarterly.

Tell me about your business, what do you do?

I am the publisher and editor of Kindling Quarterly, a print magazine that explores fatherhood. Issue 1 launched in January of this year and Issue 3 will be out in September (Issues 1 and 2 are currently sold out).

How did you get into that–what did you do before?

Honestly I was professionally (and personally) lost before starting the magazine, and for that matter becoming a dad.
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08/08/13 2:00pm

tz097.lrWe’ve been working at The Yard on the Williamsburg-Greenpoint border this summer and have found that that having an office in a co-working space makes us more organized and more professional. We also love being able to have face-to-face meetings daily, and, well, the amazing air conditioning. We wanted to get to know some of our co-workers in the space, so we started this series Who Works at The Yard? This week we’re talking to Thea Zagata of Pesce PR. 

Tell me about your business, what do you do?

My business is Pesce PR.   I am a PR consultant working with small to mid-sized businesses.  I work primarily with lifestyle clients–food, beauty, fashion, kids.  I work as a traditional publicist, but I also work with clients (who are on a super tight budgets) through my DIY PR Pack, which is a fully customized plan that teaches small businesses how to do their own PR.  I prepare the strategy and tools then they do the actual outreach.

How did you get into that–what did you do before? 

I worked for global PR agencies for several years, but ended up getting an itch to do my own thing.  I started an online cookie shop in 2007, which I ran for three years and sold in 2010.   It was the cookie company experience that led me to doing PR with small businesses.

How long have you been working at The Yard?

Since January, 2012.

As a small business owner/independent worker, how does working at a co-working space help you or change your work life?

I am not a fan of working from home.  I feel more focused having a dedicated space for work and helps me separate work from home, which can be challenging when you have your own business.  Plus, as a PR consultant, I like to have a professional space to meet with clients.

Any words of advice for people out there who are starting businesses or trying to go freelance from their job?

When I started my cookie company, I stayed at my current job in a freelance capacity three days a week so I still had an income while I launched my business. This helped to relieve the stress of pulling money from the business for the first six months or so.  Every business is different though in terms of funding and time, but this worked for me.

What’s the best thing you’ve done so far this summer and what are you still looking forward to doing? 

Getting messy cracking and eating crabs on the docks of Cape May with my husband and son.  To be honest, I’m really looking forward to enjoying the end (sniff) of summer here in Williamsburg–rooftop dinners with neighbors, taking my son to McCarren Park, grabbing snacks at Smorgasburg, Sunday bike rides to Transmitter Park…I’m easy to please I guess!

07/30/13 12:46pm

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We’ve been working at The Yard on the Williamsburg-Greenpoint border this summer and have found that that having an office in a co-working space makes us more organized and more professional. We also love being able to have face-to-face meetings daily, and, well, the amazing air conditioning. We wanted to get to know some of our co-workers in the space, so we started this series Who Works at The Yard? Kicking it off is Ryan Zagata, of Brooklyn Cruiser

Tell us about your business, what do you do?
Brooklyn Cruiser is a city bike brand designing approachable and stylish bicycles and bicycle accessories for the urban cyclist. I am the president of the company.

How did you get into that–what did you do before?
I had sold software for over 15 years and was heading for a burn out. I had been looking for a city bike and stumbled upon a segment of the market that was being underserved from both a quality and value perspective. We aren’t the first urban bike brand by any stretch of the imagination but we like to think that what we are delivering from both a quality and value perspective is far and away better than anything else in the market.

It is refreshing to wake up each morning knowing that my efforts and decisions directly impact our small team. Having people collectively relying on each other’s efforts for the success of the company is beyond exhilarating. We are fortunate to have pulled together a brilliant team.

How long have you been working at The Yard?
We have been at The Yard for almost a year

As a small business owner, how does working at a co-working space help you or change your work life?
The Yard has been a great opportunity to meet like-minded individuals and share ideas with other budding brands who face similar challenges day in and day out. We also love to collectively celebrate each other’s successes.

Any words of advice for people out there who are starting businesses or trying to go freelance from their job?
My go to mantra, and it’s certainly not original, has always been “Done is Better than Perfect.” When starting or growing a brand or service, I’m of the mindset that it’s best to get your product or service out into the real world as quickly as possible–there’s no better judge than an actual consumer with money in their hand. From there you can iterate and scale up or down as the market demands. You’ll save yourself a lot of time and money and you’ll know a lot sooner if you have a viable product or service that people will actually pay for.

What’s the best thing you’ve done so far this summer and what are you still looking forward to doing?
We just returned from a week away with the extended family. We head down to Cape May, N.J. each year and stay in a massively beautiful old Victorian house in an attempt to erase the miles between us and turn back the clock to a time when we were all under one roof. Lots of ice cream, porch time and card games. I’m looking forward to trying to sneak in another getaway before sweater season grabs hold.

06/26/13 1:41pm

Get a desk, or even an entire office, of your own at The Yard.

Get a desk, or even an entire office, of your own at The Yard.

It’s hot out. Take a cold shower before bed and make tough decisions about which room to put your air conditioner in hot. If you’re a freelancer or work-at-home type we’re betting that your couch already feels sticky and that your favorite coffice is crowded and cranky. Do yourself a favor, invest in your business, your future and keeping your core temperature below 100 degrees and start working at The Yard. The co-working space just opened a new Lower East Side location at 85 Delancey Street, and they have free-flowing coffee, all the AC you can handle and opportunities to rub laptops with like-minded independent workers and small businesses.

Here at Brooklyn Based, we’ve set up shop at The Yard’s Brooklyn location at 33 Nassau Avenue, where Williamsburg and Greenpoint collide. The structure of heading to an office has kept us calm, collected and focused on summer days that might have ordinarily tempted us to play hooky, or just languidly surf the internet on the couch while “working.” And we swear, what we’re saving on AC bill at home is practically paying our rent.

What’s more, The Yard is full of people. Not like, L train at 8:30am full, but you can strike up a conversation in the kitchen with someone other than your coffeepot–someone who might have a business that’s complementary to yours, or who might know that one person you’ve been dying for an introduction to. There are 230 members working across nearly 100 companies at the Williamsburg location and the LES office is at 30 percent capacity after just three weeks. You can rent an office space month-to-month, or a work space on the daily at both locations. Call  718-782-7900 or email  Andy@workattheyard.com to schedule an appointment to take a look at either location, and get 10 percent off your first month at either location when you mention that you read about The Yard on Brooklyn Based. And come say hi if you come by to take a look! We’re in Suite 87.

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