At various Brooklyn boutiques, you may have seen the hand-stitched T-shirts, the dog-shaped pillows, or felt cat mats by Elodie Blanchard, the woman behind ElasticCo (www.elasticco.com). But what Blanchard doesn’t sell directly in stores is perhaps the most beautiful of all her whimsical, handmade items: curtains.
This utilitarian craft of hers went public for the first time last month, when New York Magazine mentioned her name in a photo caption. The drapery she’d designed for architects WORKac — using sheer, dreamy parachute fabric, appliqued with circles, lines, and in some cases, animals — didn’t only cover windows. They also hid a storage area, a brilliant solution for anyone who suffers from a chronic shortage of closet space.
The little mention caught our attention and that of a few other architects itching to work with this 30-year-old textile designer and sometime performance artist from France, who now lives and works in the South Slope with her husband, saxophonist Jonathan Moritz.
Blanchard didn’t set out to make curtains — fashion designer is what she originally had in mind — but the details of producing a clothing line bore her.
“This is more fun for me. With curtains, it’s like you’re playing with light. And I like the fact that it has a function and that you have to work with the space and that everybody has different tastes,” she says. “It pressures you to do something that you wouldn’t otherwise think about. And also it’s one of a kind.”
Currently, Blanchard is working on a book of 15 readymade curtain designs, which she will either place in a few stores or keep in her studio, so you can pick the best pattern to cover up a make-shift closet, or dress up your windows. In the meantime, you can contact her directly about her drapery, prices, and installation at email@example.com. Her other wares are available at Future Perfect in Williamsburg, Rare Device in Park Slope, and Spring in Dumbo.
(Photo of animal drapery above by James Ewing)