A visit to the card and gift store Scaredy Kat is somewhat akin to a visit to the home of its proprietors, Damond Gallagher and Nora Yockey: Every card, notebook, necklace or nightlight in the cozy Park Slope store reflects the personality of the two people who placed it there. So it should come as no surprise that Gallagher and Yockey take a similarly personalized approach to the custom cards they print in the back of their store.
Scaredy Kat’s custom wedding and party invitations, holiday and change-of-address cards and — most popular — birth announcements evolved from a decision the couple made long ago: any business endeavor they undertook must include a creative component. When they opened Scaredy Kat in 1999, they met this requirement by selling cards they made themselves, using vintage photographs they’d collected. The custom printing started later, simply because someone asked if such a thing was possible.
Just as the couple’s card line reflected their own interest in vintage images, their custom jobs draw inspiration from details of their clients’ lives. For a librarian bride-to-be, they designed a wedding invitation around an image from an old book cover. A silhouette of a windmill adorned the invite of another couple marrying at a farm museum. And birthday-party invitations have been known to feature drawings by the birthday boy or girl.
Wedding packages cost between $3.50 and $4.50 per card. Others, such as holiday greetings, cost between $1.25 and $1.50 per card, depending on the size of the order.
If custom holiday cards are outside your budget, Scaredy Kat also offers a wall’s worth of boxed card sets, such as Park Slope artist Cheryl Berkowitz’s Hanukkah shout-out to the borough seen here. In the spirit of the season, the store is offering BB readers 10% off boxed holiday cards; just mention our name when you reach the register.
More Brooklyn card makers:
(mention BB for a 10% discount on these cards too!)
Type of cards: Custom.
Price range: $425 for 100 cards and envelopes; $70 additional for return address printed on the envelope.
Deadline for holiday custom orders: December 7.
Lion in the Sun
Type of cards: Readymade and custom.
Price range: Readymade cards cost $10 to $20 for sets of 8 to 10 cards. Custom orders can cost anywhere from $154 for 100 cards on recycled stock with blank envelopes to $1,500 for 300 high-end cards with your return address printed on the envelope.
Deadline for holiday custom orders: Orders take two to three weeks to process.
Type of cards: Readymade; holiday cards can be personalized.
Price range: $18 to $20 for sets of 10, though more detailed cards cost in the $50 and $60 range.
Deadline for holiday orders: December 8.
Type of cards: Readymade (via their etsy site) and custom.
Price range: Depends on the order; just email details and they’ll reply with a quote the same day.
Deadline for holiday custom orders: December 15. Discount good on custom orders only.
Type of cards: Readymade and custom.
Price range: $15 for boxed sets (7 printed cards; 6 letterpress cards). Custom prices vary; contact Jezebel for more information.
Deadline for holiday custom orders: Orders take two weeks to complete.
Type of cards: Readymade block printed; can be personalized.
Prices: $16 for 8-pack ready-made, $22 for personalized.
Deadline for personalized orders: December 15
Greenwich LetterPress is actually based in Manhattan, but this card was so cute we just had to include it. The card sells for $4.50 on etsy.
Sent by Nina. Photos, from top, Scardey Kat and scrabble card courtesy Jenna Bascom, Cheryl Berkowitz’s Hanukkah, Lion in the Sun, Chickprint Crane Card, Jezebel Stationary, and Greenwich LetterPress.