We’ve long admired Jessica Goldfond and her support of emerging local designers through the Shiny Squirrel, and lately she’s become a powerhouse of a pop-up planner, with recent events at the Ace Hotel and in L.A. Our time with the Ford Edge is coming to a close, and we wanted to do something a bit different with a car other than day trips (though we’ve had fun with those). So over drinks with Jessica, the idea for a mobile pop up shop was born.
This Saturday, December 4, we’ll be driving around Brooklyn to a few appointed stops, starting at Brooklyn Circus in Boerum Hill and then Life:Curated in Williamsburg, ending up at the 3rd Ward Handmade Holiday Craft Fair in East Williamsburg. You can tweet at us on the day of to request a special stop somewhere along the route (@brooklynbased or @shinysquirrel).
The Shiny Squirrel curated the trunk of the car, with pieces from nine of the designers Goldfond represents. It will feature nature-inspired jewelry from Species by the Thousands (we love their spirit animal line), menswear and accessories from Wooden Sleepers, brightly colored veg-tanned leather jewelry from Emma Carroll, LAYERxlayer backpacks, jewelry and accessories from Digby & Iona (we want their Love Compass and basically everything else from their Wanderers in a Sea of Fog: Vol. 1 collection), Georgia Varidakis necklaces (bunnies and other good luck charms), Elizabeth Knight‘s armor- and skeletal-inspired jewelry, bronze and other metalwork from WE ARE HERE, and porcelain housewares from mgmy studio.
In the backseat will be a few special pieces from newly launched online retailer Of a Kind. Co-founders Erica Cerulo and Claire Mazur release limited editions from independent designers and this will be a rare opportunity to check out their goods in person. They’ll have the embroidered thread Fade Out necklace by Cursive Design (50 of a kind) plus a few other surprises (maybe a bunny bag or two?).
One of our favorite features of the Edge is the sweet stereo system, so we asked Paper Garden Records to make the perfect soundtrack for your outdoor holiday shopping.
Meet up with us at any point along our route for affordable and quirky gifts: at Brooklyn Circus from 11am-noon, at Life Curated from 12:30pm-1:30pm, and at the 3rd Ward Handmade Holiday Craft Fair from 2pm-3pm. Check out the pop up in the car (keep an eye out for a blue Ford Edge), stop into the shops, and explore 3rd Ward’s holiday fair. From noon till 6, there’ll be live music, specialty cocktails, and vendors from around the country selling clothing, accessories, jewelry, housewares, prints, winter essentials and culinary treats. (There’ll also be 3rd Ward workshops in DIY printmaking, flocking, sewing and electronic holiday card making!)
Keep an eye on our Twitter accounts for day-of updates and announcements. See you along the route!
Brooklyn Based and The Shiny Squirrel present a Mobile Pop Up Shop
Saturday, Dec. 4
11am-12pm: Brooklyn Circus, 150 Nevins St. at Bergen St., Boerum Hill, 718-858-0919
12:30-1:30: Life Curated, 186 Grand St. near Bedford Ave., Williambsurg
2-3: 3rd Ward Handmade Holiday Craft Fair, 195 Morgan Ave. near Stagg St., East Williamsburg, 718-715-4961