The Total Smith Street Immersion


Drink, shop, brunch. Next Saturday, June 18, we’re inviting you to do all three on the cheap when our roving, summer-long block party sponsored by Brooklyn Brewery comes to Carroll Gardens/Boerum Hill. During The Total Smith St. Immersion from noon to 6pm, you’ll find specials at over 20 shops, bars, and restaurants on Smith St. (and a bit of Bergen), including complimentary cups of beer all brewed here in Brooklyn: Brooklyner Weisse at 61 Local, East India Pale Ale at Angry Wade’s, and The Concoction (a new special ale brewed with peated malt, lemon, ginger and honey!) at Bar Great Harry. You’ll also find the Brewery’s brand-new cans of Summer Ale at Gowanus Yacht Club.

Not only is the immersion a chance to sample a few styles of Brooklyn Brewery beer, it’s also an opportunity to explore great shops, bars and restaurants in a neighborhood that’s not your own. We lined up plenty of incentives for you, including specials like 30% off at Home & Haven and complimentary bottles of Local 1 during brunch at The JakeWalk. (A detailed list of the 20+ deals is below.)

Within the stretch of Boerum Hill and Carroll Gardens spanning this immersion, you’ll also find a few of our favorite art spaces: The Invisible Dog, Muriel Guépin Gallery, and the Micro Museum, which is actually inaugurating a new stage for music, readings, and solo acts with a kick-off musical event on June 18 from 6-7pm. June 18 also falls within the 10-day long BoCoCa Festival, with a full slate of live music and arts (for kiddos too) scheduled in Carroll Park from 11am-5pm.

To be a part of this all-day bar, shop and restaurant crawl, you’ll need to pick up a free immersion card at one of two participating shops: By Brooklyn (261 Smith St.) or Brooklyn Tattoo/Urban Folk Art Gallery (99 Smith St.) starting at noon on June 18. There will only be 500 in circulation, so appoint a responsible friend to pick up yours if you can’t get to Smith St. early. (They go fast!)

RSVP on Facebook or email us to stay posted on new participants. We expect a few great last-minute additions. And be sure to join us on the remaining immersions this summer: We’re coming to 4th Ave. July 16 and Vanderbilt Ave. August 20.

Total Smith St. Immersion Participants to Date:
Note: To make it easy to find participants next Saturday, look for the posters in their windows. And if you’re on twitter, be sure to post pics or share your purchases on June 18 using the hashtag #immersion. Every participating shop is donating a gift, and we’ll be picking random winners for prizes from all the shops below and Brooklyn Brewery. Follow @brooklynbased and @BrooklynBrewery for updates and the winners.

Brooklyn Tattoo/Urban Folk Art Gallery (15% off all merchandise, including glassware, onesies and tees. Gift for first 50 people to pick up immersion cards in store!)
By Brooklyn (10% off storewide plus special gift for first 50 people to pick up immersion cards in store!)
Refinery (10% off bags and pillows)
Bird (10% beach-related merchandise, including swimwear, sunglasses, cover-ups and selected tote bags
Smith + Butler (10% off)
Free People: (10% off)
Atmosphere (333 Smith St., 10% off Home Fragrances Collection, including candles and diffusers)
Exit 9 Gift Emporium (20% off storewide on things like headphones, bags, books, and candles)
Flight 001 (25% off Flight 001 merchandise like dopp kits, the spacepak series, and luggage tags)
Rime (15% off apparel)
Home & Haven (30% off excluding consignment goods)
Soula Shoes (10% off regularly priced shoes)
The JakeWalk (Beer Brunch! Every table gets a complimentary bottle of Brooklyn Brewery’s Local 1)
Stinky BKLYN (10% off)
Smith & Vine (10% off)
Apartment 138 ($7 slider and pint)
Provence en Boite (10% off brunch)
Savoia (a complimentary glass of wine with every glass purchased)
Clover Club ($6 select cocktails at the bar)
61 Local (complimentary half pint of Brooklyner Weisse)
Bar Great Harry (complimentary half pint of The Concoction)
Angry Wade’s (complimentary half pint of East India Pale Ale)
Gowanus Yacht Club (Complimentary cans of Summer Ale)
Verde ($4 well cocktails, $5 Breuckelen Gin Negroni cocktails)
Pacifico ($4 house margaritas)
Zombie Hut (Special TBD)

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