Farmigo Brings the Farmer’s Market to Your Fingertips


Veggies from a Farmigo food community.

There’s a new community supported agriculture model in town, one that places as much emphasis on community as on agriculture.

After successful trial runs in a few offices around the country, including Etsy and Carrot Creative in Brooklyn, Farmigo, a new online farmer’s market, is launching today in New York, San Francisco and Los Angeles, and they’re looking for a few good food communities.

Here’s how it works: an office, school, neighborhood group or even an apartment building works together to form a food community. You just need a minimum of about 30 members, or 30 orders per delivery and a set pick-up and delivery location. One member (or a few) takes responsibility for coordinating with the Farmigo team to determine which producers you’ll work with, and handles the pick-up and delivery of the produce. Farmigo creates a custom shopping experience for your community (you can check out Carrot Creative’s here).

Then, the members of your group can start shopping.

Right now, Ben Cuit (bread), Brooklyn Roasting Company (coffee), Sawkill Farm (eggs and meat), Wilklow Orchards (apples and cider) and Monkshood Nursery (vegetables) are all serving Brooklyn-based Farmigo communities. Like a traditional CSA, your food dollars go straight to farmers; unlike a traditional CSA, you are not obligated to order every week, and you can choose whatever you want, every time you order. (Just think–you’ll never have to figure out what to do with all that kohlrabi or endless zucchini again.)

And, the folks at Farmigo really know what they’re doing when it comes to connecting eaters and farmers. The company got its start in 2009 as a web-based solution for small farms to manage their CSAs–members sign up online and pay for their weekly shares, and farmers track payments and manage billing more easily.

With Farmigo’s new food communities, you can order your groceries on a selective basis, according to your needs and schedule, from a variety of producers at the same time. You won’t have to elbow your way through the farmer’s market on the way home from work, and you just might meet someone to invite over for dinner to sample all that delicious local produce you’ve cooked up.

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