Everything You Want to Know About Online Advertising, in One Class



Since we hosted Indie Media Camp last fall, we’ve been cooking up a course that will benefit anyone in the business of creating content, or in business for themselves. It’s called “Introduction to Digital Advertising for Publishers and Businesses”   and we’re producing it in partnership with General Assembly on Saturday, Feb. 7 from 10am to 1pm. The affable John Shankman, former publisher of The Awl network, and founder of Hashtag Labs, which helps indie publishers manage their own ad operations, will be our instructor.

This is a primer on all the concepts we pretend to know if we’re not coming from ad sales backgrounds, like:

-What is the difference between native vs. sponsored ads?

-What is content marketing?

-What’s a CPM and how should I charge advertisers for different products?

If you’re a content creator who’d like a firm grasp on advertising terminology and concepts, or are marketing your business online, and would like to know what your options are, and what you might pay for them, this is great course for you.

General Assembly normally charges $150 for its three-hour seminars, but we’re able to charge a third of that. Plus, your ticket includes lunch.

There’s room for 60 in the class, and there will be plenty of time for questions. We hope to see you there!

One last thing–you should also take advantage of GA Front Row, a suite of streaming courses that will boost your marketing, tech, and design skills that you can try for free through March 31 when you sign up here. 

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