By now you’ve probably heard that Etsy, the Brooklyn-based online creative marketplace that is the definitive source of all things cute and quirky, had its IPO this morning. Etsy is a pioneering anchor of the burgeoning Brooklyn tech startup community, and its IPO performance will surely serve as a bellwether for an entire cohort of local early-stage companies. It’s also all about promoting and empowering everyday creative types to become savvy and successful entrepreneurs, which is an exciting ethos in the context of a corporate tech world that seems to care less and less about the well-being of the society it purportedly serves (what’s up, Facebook. Don’t even get me started, Uber). The human side of Etsy will be evident today at a popup marketplace featuring 14 sellers that represent a cross-section of its diverse and individualistic community. Brooklyn-based Etsy shops Alexandra Ferguson, Goose Grease, purlBknit, TM1985, and Dusty Rose Vintage will be joined by other makers from all over the globe to sell their unique goods, tell their stories, and celebrate the IPO. As dyed-in-the-wool New Yorkers, we are loath to recommend trips to Times Square as a general rule, but if you are looking for something to do on your lunch break today, this is nice way to show your support for lots of small Brooklyn businesses, and one huge one.
The Etsy popup market will be at Broadway between 42nd and 43rd Streets from now until 2pm today.