Northside Festival, Brooklyn’s homegrown version of SXSW, will be in full swing from Thursday, June 7 to Sunday, June 10, and its opening day is packed with some of its most buzzed-about shows. If you work in the media/marketing /digital sphere, you’ll want to check out some of the daytime Innovation panels like one with Elizabeth Spiers that examines how advertising’s traditional business model of supporting news gathering has been upended by giants like Facebook, and if it’s music you’re interested in, you can splurge on a Premium or all-access Music Badge and get into sold-out shows like Liz Phair and Snail Mail on a first-come basis. Check out the full music lineup here and (read our summer concert calendar for more shows to pencil in throughout the summer.)