05/04/17 12:42pm
Total Gowanus Immersion

Our last Gowanus Immersion circa 2015. Photo: Alison Brockhouse

On Saturday, August 12, join us for canalside Brooklyn brews, BBQ and more neighborhood treats during our Total Gowanus Immersion with Brooklyn Brewery. This is one of our favorite areas for a daylong crawl, and yours, too, judging from how quickly our Gowanus Immersions typically sell out!

Tickets, $25, on sale now, are exchanged the day of the event for a pack of WAM (walking around money), that you’ll be able to spend on a Brooklyn Brewery beer at four different bars, lunch, plus deals at local shops. You can also opt for a $15 express ticket for just the beers and the deals.

It’s the least amount of money you’ll ever spend for the most food, beer, and Saturday summer fun in NYC.

We’ll be announcing the participants soon. Get in touch if you’d like to join us, and be sure to join us on our other 2017 Immersions!

05/04/17 11:50am
Total Beacon Immersion

Photo by @amandaromayne via Instagram.

On July 22, we’re taking a field trip to the Hudson Valley for The Total Beacon Immersion, our first Immersion with Brooklyn Brewery outside of NYC! Join us for an epic day spent exploring downtown Beacon’s pubs, boutiques and galleries, all accessible by Metro-North.

For the past seven summers Brooklyn Based and Brooklyn Brewery have lured New Yorkers away from their well-worn paths to explore new neighborhoods through its Immersion series. Each daylong event brings together a couple hundred people to experience a neighborhood’s best bars, shops, cafes, landmarks and creative spaces. Often we revisit our favorite neighborhoods. This year our series ventures to a few places we’ve never Immersed before, like Beacon, NY.

Confirmed participants to date include Draught Industries, where Immersion goers will get a free Brooklyn beer, Stock Up where you can dig into a “Big Bird” lunch special and beer, the new Beacon Hotel for Brooklyn beer special, Kaight, for 20% off all non-sale merchandise, and Utensil. More to be announced soon–and get in touch if you’d like to join us!

Tickets, $25, on sale here, are exchanged the day of the event for a pack of WAM (walking around money) redeemable for a Brooklyn Brewery beer at four different bars, lunch plus deals at local shops. You can also opt for a $15 express ticket for just the beers and the deals.

See you in Beacon this summer–and be sure to join us on our other 2017 Immersions!

05/03/17 12:57pm

Onderdonk & Sons is one of the stops on our Total Ridgewood Immersion with Brooklyn Brewery. You can add on a burger and fries to your visit, or just partake in the Brooklyn beer.

Join us Saturday, June 3 for The Total Ridgewood Immersion, our first Immersion of the season with Brooklyn Brewery. If you’ve never been on one of these daylong adventures with us, it’s one of the best ways to experience a new neighborhood or explore your favorite haunts with your beer-loving friends. You purchase an exceptionally cheap ticket and in exchange get a pack of WAM–walking around money–to spend throughout the neighborhood on your own, self-guided tour.

Over the past seven years, we’ve curated 25 of these epic afternoons, typically in our favorite Brooklyn neighborhoods. This year, we’re venturing to places we’ve never Immersed before–like Ridgewood, Queens, Beacon, NY, and West Harlem. (Tickets to our entire season, including a season pass, are on sale here.)

In Ridgewood, you’ll spend the day exploring quaint, leafy streets, generations-old bakeries, and laid-back bars. (For an idea of Ridgewood’s charms, we wrote this guide a few years back.)

Here’s what we’ve lined up so far, just over the Bushwick border: (more…)

09/23/16 9:09am
This Do or Dive bar hound may or may not be at the Immersion tomorrow, but one can hope. Photo: Do or Dive

This Do or Dive bar hound may or may not be at the Immersion tomorrow, but one can hope. Photo: Do or Dive


This Saturday is our last Immersion of the season with Brooklyn Brewery, and our neighborhood bar and food crawl will be taking us to a lot of great, new(ish) bars in Bed-Stuy. For $15, you can get a Brooklyn beer each at the new Do or Dive, in the old Do or Dive space; Beast of Bourbon, whose BBQ is to die for; Black Swan, one of our favorite Brooklyn pubs; and Chilo’s, another great local bar that serves stellar tacos from its food truck parked out back. You can also add lunch to the deal for a total of $25, and whichever package you choose—the express or lunch option—you’ll get a wad of walking around money to cash in on neighborhood deals like a $4 Brooklyn lager tallboy from Swell Dive, another great new bar along Bedford with surfer vibes and Filipino / Tex-Mex fare. Saturday is going to be a blissful 74 degrees—perfect Brooklyn Oktoberfest drinking weather—so get a ticket here and join us!

09/09/16 1:25pm

bb_immersion-poster-bed-stuy-2016-01 (1)On Saturday, Sept. 24 we’ll be heading to Bed-Stuy (and a bit of Clinton Hill) for our last Immersion of the season with Brooklyn Brewery. If you haven’t yet been on one of our neighborhood beer and food crawls this is going to be a super fun one. And if you’ve joined us before, we’ve lined up some fab new bars for you.

The day starts at noon, and there are two ticket options. You can choose to go “express” and get one free Brooklyn beer at each of these four bars:

  • The brand-new Do or Dive in the old Do or Dine space, run by the proprietors of Williamsburg fave, Luckydog
  • Beast of Bourbon, a massive craft beer and bourbon palace that serves seriously good BBQ
  • Chilo’s, a sweet spot with an excellent taco truck permanently parked out back
  • Black Swan, one of our longtime favorite pubs in the neighborhood

If you want to go all in, you can also add food to four beers with one of these lunches: (more…)

06/20/16 11:38am
Brooklyn Ice House

From our last Immersion in Red Hook, circa 2013. We’re looking forward to revisiting this backyard.

We’ll take any opportunity to spend a summer afternoon in Red Hook, and Saturday, July 9 we’ve planned a prime one—The Total Red Hook Immersion. The neighborhood is one of our favorites for our day-long celebrations with Brooklyn Brewery, and this Red Hook Immersion will be the best one yet.

The day begins at Brooklyn Crab, where you’ll get the first of four Brooklyn brews when you check in between 1 and 2pm. We’ll also be handing out free swag, like Brooklyn Brewery beach towels and t-shirts, to random early birds. From there you get to choose your own adventure, hitting up Rocky Sullivan’s, Brooklyn Ice House and Botanica for your free beers, plus your choice of lunch at Grindhaus (whose burger tops every best-in-NYC list); Home/Made, Brooklyn Ice House and Rocky Sullivan’s.

All Immersion goers get an envelope stuffed with local deals, too, that include tours of creative spaces like Supersmith and Pioneer Works, discounted beers and tickets from Jalopy Tavern and Jalopy Theatre, and specials at Baked, Kempton & Co, Shook & Co., Foxy + Winston, Red Hook Winery, Shipwrecked Miniature Golf, Chelsea Garden Center and more. And this time, we’ve created an express ticket option — you can either get the four Brooklyn beers plus your choice of lunch for $25 or the beers alone for $15, two supremely good deals. Plus, new Lyft users who enter the code BBIMMERSION or use this link to sign up will get 5 free rides up to $10 each, so you can get to and from Red Hook on the cheap.

Get a ticket and invite your friends to join you. And be sure to RSVP on Facebook where we’ll be announcing all the Immersion deals.

05/18/16 2:26pm


Long Island City, what we like to call the Alaska of Brooklyn, is the next stop in our Immersion series with Brooklyn Brewery on Saturday, June 4. If you’ve been–perhaps on one of our previous Immersions–you know the neighborhood was practically made for bar hopping.

The day begins at LIC Bar at noon, where we’ll be handing out door prizes to attendees who check in before 1pm. You won’t have to travel far for your next pint, as you head from LIC Bar to Gantry Bar & Kitchen to Woodbines to Corner Bistro for your 4 free Brooklyn beers. The restaurants we’ve lined up for your lunch are close and picturesque, too—you can eat in the backyard at L’Inizio, along the waterfront with drop-dead views at Anable Basin Sailing Bar & Grill, or at the new Gantry Bar & Kitchen.

Inside the envelope of “walking around money” we give you to spend in Long Island City, you’ll also find funny money that will get you free gifts and discounts on sliders, souffles and other baked treats, jewelry, vintage finds, snowballs (yes, snowballs), and more goods at places like Sweetleaf, Pink Canary, and the outdoor LIC Flea & Food.

The price for 4 Brooklyn beers, lunch, and the deals below is just $25. Round up your friends–it’s time to spend some quality time together. (more…)

05/10/16 1:52pm
See that bill in her hand? We've got a ton of WAM (Walking Around Money) for you to throw around Cobble Hill on May 21. Photo: Brooklyn Brewery

See that bill in her hand? We’ve got a ton of WAM (Walking Around Money) for you to throw around Cobble Hill on May 21. Photo: Brooklyn Brewery

Our Immersion series with Brooklyn Brewery, where we line up four beers, lunch and a ton of neighborhood deals for $25, returns on May 21, and we’ve got quite the day planned for you in Cobble Hill.

But first, we’d like to clarify something. Angry Wade’s, the Smith St. bar that was widely reported to be closing its doors in January, is not shuttering anytime soon. In fact, the bar is one of our Brooklyn beer stops on the Total Cobble Hill Immersion.

Also new this year—we’re giving away door prizes to random Immersion goers who check in at 61 Local between noon and 1pm on Saturday. Yes, this is a coy way of getting your tushes to the Immersion on time. But you could also win some sweet prizes, like brunch for two at Veklsers or a travel gift set from Diptyque.

As you make your way from 61 Local, Angry Wade’s, Buschenschank and Fawkner for your Brooklyn brews, be prepared for some pitstops. This is one of Brooklyn’s best corridors for retail therapy, and we lined up a lot of deals to brighten your wardrobe, stock your fridge, and eat your heart out. Check out the full list below and get a ticket before the Immersion sells out. (more…)

04/19/16 12:21pm

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It can take a lot to entice New Yorkers to leave their own neighborhood on a gorgeous weekend afternoon. But our Immersion series with Brooklyn Brewery has done just that for the past six years. Every spring, summer and fall we find four neighborhoods with great bars, restaurants and shops and plan a perfect day out for you and your friends.

Here are the places we’ll be immersing ourselves in this year:

The Total Cobble Hill Immersion, Saturday, May 21
The Total Long Island City Immersion, Saturday, June 4
The Total Red Hook Immersion, Saturday, July 9
The Total Clinton Hill Immersion, Saturday, Sept. 24

Every Immersion goer gets an envelope of “walking around money”—Monopoly-like bills that you can spend that day on four Brooklyn beers and your choice of lunch, for only $25 (which, let’s face it, is less than you’d pay for a boozy brunch). You’ll find a ton of neighborhood deals in your envelope, too.

We’re kicking things off in Cobble Hill, where we’ll be looping around the longtime family-run stores and newer bars, shops and restaurants of Court Street and Smith Street. We’ve been sad to see some of Smith St.’s pioneers forced out by rising rents and to hear of closures even in the midst of planning this Immersion. So consider this a perfect excuse to fill the local businesses with us—and day drink, of course—on Saturday, May 21!

The crawl begins at 61 Local at noon, where your first Brooklyn beer will be waiting for you (and lunch, too, if you like–you pick where you want to eat when you purchase a ticket). We’ll also be awarding prizes, including brunch for two at Vekslers, a travel gift set from Diptyque and a Brooklyn Brewery beach towel, to random ticketholders who arrive before 1pm to pick up their Immersion money.

From there, head to Angry Wade’s, Buschenshank and Fawkner for more beer and food, or eat lunch at Lobo or Red Star instead. Along the way, score as many deals as you can from longtime businesses like Paisanos and Court Street Pastry Shop to new favorites like Van Leeuwen and Shen. (See below for the full list.)

Get a ticket now, and go ahead and secure your spot on all of our 2016 immersions. We’ve got a limited number of “Immersion season passes” for $75—a $25 savings.

20 Total Cobble Hill Immersion deals for $25:
-1 free beer at 61 Local
-1 free beer at Angry Wade’s
-1 free beer at Buschenshank
-1 free beer at Fawkner
-Lunch at either 61 Local, Fawkner, Lobo or Red Star
-$3 beers at Jakewalk
-$3 beer at Vekslers
-20% off cheese at Stinky Bklyn
-20% off all purchases at Woods Grove
-a gift with any purchase at Habit
-free brow shaping or tinting at Shen
-a free small pastry when you purchase one of the same value at Court Pastry Shop
-free bottle of housemade BBQ at Paisanos Meat Market with purchase of $20 or more
-large ice cream for price of a small at Van Leeuwen
-20% off any purchase of $100 or more at Roux Roux Gallery
-Free deluxe travel-sized Eau de Toilette with any purchase at Diptyque
-10% discount on Clare V. goods and free monogramming with purchase of any Clare V. bag
-25% of any cookies, bars and whoopie Pies at One Girl Cookies
-Two slices and a soda for $5 at Layla Jones
-Buy a taco, get a second for $2 at Fatty Daddy Taco

RSVP on Facebook and get your tickets!