09/25/15 11:21am
Last year's IMC at 501 Union. This year's edition will be more intimate and focused on skill building. Photo: Alison Brockhouse

Last year’s IMC was a series of panel discussions, this year’s edition will be more intimate and focused on skill building. Photo: Alison Brockhouse

Every fall we host a conference we call Indie Media Camp to bring together independent media makers for networking, collaboration and learning. In the past, IMC has shaped up as a series of panels and talks covering everything from headline writing to online misogyny. After lots of consideration and review, we’ve decided to change it up and structure the day somewhat differently this year, to focus on intensive workshops designed to expand and hone your skills at the Made in NY Media Center by IFP in DUMBO. There will still be a keynote and a few panel discussions, but we really want our fellow independent media makers to leave IMC with new skills to bring to their own work. You can find the full schedule for Wednesday, Nov. 4 here.

The short story is that we’ll begin with a keynote address and Q&A with Clifford Levy, a New York Times masthead editor and the mastermind behind NYT Now, one of our favorite news apps. From there, we’ll break into small groups of about 20 people for three hands-on classes covering podcasting, photography and social media. We’ll finish the day with panels on the state of freelancing and what it means to make it in media in 2015. Throughout we’ve got breakfast, lunch and a happy hour with snacks covered. We’re very excited about this new format and about the fantastic instructors and speakers we’ve lined up to help you expand your skill set and meet fellow storytellers, journalists, and digital media entrepreneurs.

A limited number of early bird tickets are available now, so get ’em while they last.


11/12/14 12:36pm
The media folk gathered at last year's Indie Media Camp, which returns next Wednesday. Photo: Julia Cawley

The media folk gathered at last year’s Indie Media Camp, which returns next Wednesday. Read more about the inspiration behind it. Photo: Julia Cawley

The Republicans have taken over Congress, but New York City, fortunately, feels more liberal than ever. In just one week, you can rest easy walking around with almost an ounce of weed, knowing the possible penalty you face is just a $100 ticket. What else does the de Blasio administration have in store for us? Tonight at Pratt, you can learn more about the future of New York’s open spaces from our new Parks Commissioner, Mitchell Silver, who plans to speed up the process of creating and improving parks, in part by making the database that tracks park allocations by councilmembers open for everyone to see.

This is a good thing. Here’s what else you can look forward to this week. (more…)

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10/30/14 1:40pm


We started Indie Media Camp last year as a way to bring independent media makers together to network with and learn from one another. It was such a hit that we’ve decided to make it an annual event, and IMC 2014 returns to Gowanus on Wednesday, Nov. 19 from 10am-6pm at 501 Union. (more…)

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11/14/13 2:47pm

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We’ve produced a number of events over the years at Brooklyn Based, but yesterday’s Indie Media Camp was by far the most satisfying. The daylong conference was filled with our kind of people—media makers, indie publishers, and those still in the planning stages of their own blogs. We curated the panels to gain insights into the things we do on a daily basis, often in a vacuum (or just holed up in our apartments). How do you sell ads? How do you get good photos? What kinds of stories go viral? What are your social media secrets? If you’re not in the business of blogging, branding, or online journalism, it would have been a snooze, but for us it was fascinating. Oh, and the food and drinks rocked. Whole Foods Market put out an amazing spread of cured meats and local cheeses, a killer kale Caesar with chicken, salmon or seitan, honey-miso baby sweet potatoes and so much more good grub (including the best gluten-free desserts we’ve ever had). Naturally Delicious and Gimme! Coffee provided breakfast treats and during our cocktail hour, the Brooklyn Brewery brews and stiff drinks from Owney’s Rum, Greenhook Ginsmiths, and Atsby Vermouth were flowing. Hosting it at 501 Union, a spectacular venue, also made the event extra lovely.

Of course, there were definitely some kinks, and we already know how we’d produce next year’s IMC differently. (If you’ve got ideas, we’d love to hear them.) We also didn’t get answers to every aspect of the industry that we wanted, so we’re going to solve that by starting a series of monthly Indie Media events (stay tuned!). We did glean some pretty great takeaways, though. Below are a few of the things we learned. (more…)

10/14/13 2:00pm

Screen shot 2013-09-23 at 4.52.27 PM (2)Starting a blog or a site takes about five seconds these days—so long as you have an email and a password, there are dozens of places to set up virtual shop for free.

Gaining fans, followers, and traction—not to mention making money once you’ve built a solid readership—is a lot harder. What should your social media strategy be? What kinds of stories resonate most with readers? What are the secrets of a successful site?

We started a conference to answer these questions and more. On Wednesday, November 13, we’re holding our first Indie Media Camp at 501 Union in Gowanus, with the staff of your favorite blogs and sites.

Throughout the day, we’ll hear from the bloggers, editors, publishers, and marketing pros behind sites like Gothamist, Greenpointers, Refinery29, DesignSponge, The Awl and Eater, plus brands like Brooklyn Brewery, who’ll share their insights on everything from taking professional-quality photos, to pricing sponsored content, to the best uses for Facebook and Twitter. Whether you’re a blogger, a social media editor or an entrepreneur, we guarantee a day of learning, plus food, drink and networking.

Passes for the all-day conference are $99 until November 1, and $150 afterward, so get ’em early, and let us know you’re coming.

Indie Media Camp is presented with the help of our sponsors, MailChimp and Squarespace. Get in touch if you’d like to support IMC.

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