Trends are driven by outside forces, normally the fast fashion industry, whose survival depends on it. Style is a matter of your taste. If you stick with style and what you feel looks great on you, you’ll always make the right decision.
–Maxine Bédat and Soraya Darabi, Zady
This quote, from the founders of Zady, an online shop dedicated to sustainably made clothing, housewares and accessories, pretty much sums up the current movement away from mass market fast fashion. Here are four local companies whose mission goes beyond just selling you clothes–yes, they cost more than the J. Crew sale rack, or H&M, but you’ll be casting a vote for small businesses and fair labor practices with your closet, and you’ll be much less likely to spot someone wearing the same outfit on your way to work in the morning.
Designer: .Bk is at its core an anti-mass market company. Each week they release a new limited edition, 100-shirt run of men’s button-ups at the very reasonable price of $68. .Bk designs and sews their shirts locally, hand-numbering each garment. For each collection they launch they create a pop-up shop in Brooklyn, but in order to keep costs down they’re a mostly online business. Their next collection is due out soon, and titled “Old Souls.”
Where to start: The Hemingway Herringbone, for a bit more texture than a chambray button-up. Read Dossier, an email digest of stories they publish weekly, with each new collection of shirts they produce, for more inspiration. (more…)
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