11/14/16 10:07am
Green eggs and ham risotto is one of The Good Fork's signature, playful dishes. Photo: ABRAMS

Green eggs and ham risotto is one of The Good Fork’s signature, playful dishes. Photo: ABRAMS

Sometimes, a restaurant and its location are so intertwined that one seemingly can’t exist without the other. This is the case with The Good Fork in Red Hook.

When The Good Fork opened 10 years ago getting to Red Hook was a serious undertaking. The area was a world away from the rest of Brooklyn; cut off by the Brooklyn Queens Expressway and the Hugh Carey Tunnel, then known as the Brooklyn-Battery Tunnel. Buses were infrequent, and there was no Uber, or even an IKEA shuttle or water taxi.

But the neighborhood’s unique, remote feeling appealed to some people, among them Sohui Kim and Ben Schneider, a married couple who moved to Coffey Street in the early 2000s. They opened The Good Fork because they wanted to work together (she was a chef and he was an actor and woodworker) and they wanted to entertain more people than they could in their backyard. He built the restaurant in a rowhouse on Van Brunt Street; she created the seasonally-driven, New American and Asian-influenced menu.

Within a month of opening, they had a rave review in The New York Times. The location, surely, was part of the charm.

In Peter Meehan’s review, talk of Red Hook preceded talk of the food: “What Red Hook needed was a place with an accessible menu that neighborhood folks could rely on and bridge and tunnel folks (that’s you, Manhattanites) could use as an anchor for a night out in the neighborhood. What Red Hook needed, it turns out, was the Good Fork.” (more…)

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09/11/14 1:33pm

599461_383773011685728_1995640762_nHolly Howard is our go-to business consultant. She’s helped countless small businesses in Brooklyn and beyond (including us here at Brooklyn Based) with her expertise and know-how. This summer, in an unprecedented program, 10 small businesses in Red Hook, Brooklyn have come together to work as a community to grow their businesses through Holly’s From Artisan to Entrepreneur® Business Growth Program.  This program was made possible through the generous support from ReStore Red HookNew York Business Development Corporation, and Southwest Brooklyn Industrial Development Corporation. Over the next 10 weeks, Holly will dedicate her weekly advice column to a specific business in Red Hook that is participating in her in hopes that their journeys will bring enlightenment and inspiration to your business as well. This week she fields a question from the owners of The Good Fork.

Dear Holly,

We’re working on our marketing strategy and trying to refine the tactics we use.  Part of our strategy includes sending out email newsletters.  Our question to you is how often should a restaurant send out an e-mail blast to its list?  We want to stay in people’s minds but we don’t want to pester them!   (more…)