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We love being a dependable source of original stories, but sustaining a small media company on ad sales alone is no longer possible in 2018. All media companies have been affected by Facebook and Google's monopoly on digital advertising, as this article documents. And we all know what happened to Gothamist, DNAInfo, The Awl and The Hairpin.

So we are adding reader support to our main pillars of income.

If you enjoy Brooklyn Based, consider supporting our writing and weekly recommendations with a small donation. If 30,000 of our most loyal readers donated just $1, it would offset the drop in ad dollars we lost last year. Based on our donations last year ($2000 in total) this is an unrealistic goal, so we hope you'll contribute as much you can afford.

It’s easy to do. You can donate $25 a year as a subscriber, or make a one-time donation:

Or make a one-time contribution here using PayPal or Venmo (@brooklynbased)

 

The most important takeaway: You should feel good about any amount you can give. It truly makes a difference.

Thank you for your support!